JBS International
Project Overview
Since 1985, JBS International, Inc. (JBS) has delivered research, monitoring and evaluation, technical assistance, information collection, knowledge management, and marketing services to clients across the United States and around the world. JBS was in need of a brand refresh to solidify their reputation as a stategic firm, dedicated to professionalism and quality consulting.
My Role
Brand Strategy, Art Direction, Web Design, Brand Collateral, Logo Design
The Challenge
The Challenge
The Challenge
JBS came to Jacob Tyler to re-define their brand strategy to modernize, and re-launch their brand to better reflect their culture and their perspective on the industry. The JBS brand looked out of date and out of touch with their primary customers.
The Solution
The Challenge
The Challenge
To position JBS as an industry leader, my team and I at Jacob Tyler launched a full brand re-design that included a new primary logo, brand collateral and a new, modern website. The new brand identity helped to establish JBS as professional firm deeply rooted in their values and expertise.
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