About Me

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VP, PRACTICE STRATEGIST // JUL 2022 - PRESENT 

• Established the UX Practice’s vision and roadmap of high-quality, prioritized solutions to differentiate NewRocket in the market and to drive pipeline demand
   
• Activated high-value, differentiated sales plays for each of the Capability teams within the practice and cross-functionally across the organization 

• Built external relationships with ServiceNow product and partner enablement teams to ensure consistent messaging and partner alignment on NewRocket’s solutions 

DIRECTOR, GLOBAL DESIGN & CONTENT CONSULTING // JAN 2022 - JUL 2022
 

• Ensured team organization, individual development, and communication were in line with the vision of the Professional Services organization
   
• Led teams to perform at a high level; fostered inter-team collaboration, increased utilization rates, and expanded capacity
   
• Provided input to the Delivery Leader in terms of strategic decision-making, budgets, hiring, and process enhancements
   
• Oversaw the development of UX/UI Designers. Managed career progression including hiring, performance reviews, mentoring, and coaching 

SENIOR CREATIVE DIRECTOR // APR 2017 - JAN 2022
 

• Established UX strategies based on client requirements and business objectives
   
• Facilitated internal and client-facing meetings, brainstorms, and design reviews to
  ensure the completion of all design deliverables
   
• Delivered measurable, positive results within the client’s timeline, budget, and scope
   
• Created and maintained the Figma design system
   
• Defined the UX Team’s principles and methodology based on philosophies of
  user-centered design
   

ART DIRECTOR // NOV 2014 - FEB 2017
 

• Collaborated with Creative Directors and Brand Managers to establish brand strategies that met the client's business goals and vision based on budget, timing
  and expectations
   
• Led the end-to-end design process including research and discovery, concepting, and execution to produce brand identities, print applications, marketing campaigns, and digital experiences
   
• Mentored and directed junior designers, providing guidance and feedback to elevate their work and ensure it aligned with the brand strategy
       

SENIOR DESIGNER // SEPT 2013 - NOV 2014
 

• Created high-quality visual assets across various media, including digital, print, and environmental design, ensuring consistency with the brand's visual identity
   
• Collaborated with Art Directors, Creative Directors, and other team members to brainstorm and develop innovative design concepts that align with the project direction and strategy
   
• Presented design concepts to clients, explaining design choices, and incorporating client feedback to refine the work 

SLEEP NUMBER - Minneapolis, MN
GRAPHIC DESIGNER // Feb 2012 - Aug 2013 

OGI EYEWEAR - Minneapolis, MN
DIRECTOR OF MARKETING // MARCH 2010 - FEB 2012

GRAPHIC DESIGNER // MARCH 2008 - MARCH 2010