Based in San Francisco, Celeste designs and sales luxury, cutting-edge jewlery created to be as unique as the people that wear it. Celeste came to Jacob Tyler to build out their core identity.
Brand Strategy, Brand Collateral, Logo Design
Our client wanted to develop a fresh, new brand identity that reflected a timeless feel with an element of uniqueness. The brand faced a fiercely competitive market and having a logo that would stand out was a key driver of success.
The team at Jacob Tyler established a refined tone and created a brand identity that both felt iconic and timeless. The logo paid hommage to some of the design elements found in the architecture of downtown San Francisco. The city was a source of inspiration and was something that drove early design exploration.
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