Baker Hughes is an American energy company based in Houston, Texas. As one of the world's largest oil field services companies, it provides products and services for oil well drilling, formation evaluation, completion, production, and reservoir consulting. Baker Hughes wanted to implement a portal to allow employees to get their work done quickly and effectively with a personalized, unified self-service journey on the ServiceNow platform.
Discovery Lead, Creative Direction, Content Strategy, Stakeholder Focus Group Facilitation
Designer: Jeff Lloyd
Baker Hughes came to NewRocket with multiple, single-department portals built on various ServiceNow portal technologies. The portals provided workplace support and workflow management for both employees and managers. The portals had low adoption, engagement and user satisfaction so Baker Hughes engaged NewRocket to create a modern, engaging portal experience to unify their departments.
To increase adoption, engagement, and user satisfaction, NewRocket implemented a tailored portal solution that included taxonomy consulting. To improve usability and to develop a more personalized experience, we incorporated implementation best practices and a persona-driven content strategy.
Allows for easy access to information from one single location
Allows for user personalization
Guides new hires and managers through the onboarding process
Provides a consistent brand experience
Enables support on the go
Provides departments flexibility over their content
Sidd Porchezhiyan, Senior Director at Baker Hughes
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